Organic Music Marketing® is a marketing and promotions agency based in Atlanta, GA. Have officially been ranked the #1 Best Music PR / Marketing Firm in the industry and their goal is to strictly offer marketing services to artists that truly deliver results and lead to a return on investment.
We’ve got a chance to interview Cody Patrick who produces music videos and runs a successful music marketing company!
Question: First of all please introduce yourself to our readers.
Answer : My name is Cody Patrick and I am 28 years old, born and raised in Atlanta, GA. After graduating high school, I received my business administration degree from Eckerd College in St. Petersburg, FL, then moved back to ATL. My career in the music industry dates all the way back to my late high school years when I started out managing urban indie artists / funding some of their hopes and dreams. During that time I struggled to find any companies that offered legit music marketing services that were accessible for indie artists. I encountered so many companies that were ultimately offering empty dreams, false promises, and some even delivered fake results. Some of these companies / PR agencies weren’t even listening to the records before taking on clients!
After wasting a ton of funds working with just about every music promotion company available to indies that I could find, I realized that I would be better off taking on the marketing campaigns myself. After a ton of trial and error, reading, creating my own unique methods, and studying what the major record labels / rising artists were doing, I was able to personally run my own campaigns that delivered real / drastically better results for my artists than the companies we had hired in the past. After I had some success stories with my own artists, I realized I could use the same methods for other artists, then my company, Organic Music Marketing was born. After working hundreds of digital campaigns of all sizes and types, I learned how to maximize pretty much any size marketing / promo budget for any artist in any genre.
I am also a music video producer with one of Atlanta’s most prestigious production companies, Resolve Media Group. We have directed and produced some of the largest music videos to date such as: Bad and Boujee by the Migos, Broccoli by DRAM, Sassy by Rapsody, and most recently Jefe by TI and Meek Mill. Over the years we have worked with practically every major record label and artists such as Future, 2 Chainz, Young Jeezy, K. Michelle, JID, Earthgang, T-Pain, YFN Lucci, Cyhi The Prynce, Dreezy, and many more.
T.I. – Jefe (ft. Meek Mill)
Question: Who or what inspired you to get into this industry?
Answer : I was inspired when my best friends in high school, Tommie King and Logan started making music. I have always been in love with music in general, but never played an instrument, rapped, wrote lyrics, or had any interest in singing. I had to play a role in the process however I could, and ultimately I fit in as the guy that handles the actual “business” that goes down in the music business.
Question: What was the main purpose behind launching Organic Music Marketing?
Answer : Our main purpose is to provide authentic marketing services to talented artists that truly deliver results leading towards a return on investment. With so many fake / unreliable music promotion companies out there, we strive to deliver results that actually add value to our clients’ music careers. We use the same methods as major record labels to expose our clients’ music to targeted fans across the world. We pride ourselves on running honest and clean campaigns. We only work with artists that we believe to have content that we can effectively promote. AKA if your music is not up to par, we will not work with you, (Lol) and we will give you honest feedback as to why.
Question: What kind of services you are offering?
Answer :Our services include playlist promotion, PR, social media influencer marketing, online advertising, music video production, music video promotion, web design, graphic design, and more.
Indie Artist Client Marketing Success Examples
Kayo Genesis – Distance
Question: What are the most important social sites that bands should be a part of?
Artists and bands should focus on staying engaged / active on all social media platforms. The most popular right now are definitely Instagram and Snapchat. Those two seem to be the most popular for the largest demographic of potential new music fans.
Question: What kind of response you have received so far?
Answer : We have run over 1,000 successful campaigns and have been ranked as one of the top 10 music PR companies in the world.
Question: Are you working in any particular genres?
Answer : We are open to working with gifted unique artists from all genres. We have had success working records in every genre from Hip-Hop, Pop, Country, EDM, Rock, and even classical. If the music is dope, we can make it pop.
Rapsody – Sassy (Grammy Nominated for Rap Song of the Year)
Question: In today’s music business, how do you think a band or artist can best get through or above the noise?
Today’s music industry is extremely saturated and it is extremely important to set yourself apart from the pack. Artists can set themselves apart in many ways. Some things that catch my attention are: having professional visual content (music videos, photos, etc.), professional mixing and mastering of the records, and overall professional presentation.
Question: What should a band or artist not do while trying to succeed in this business?
Artists should not trust their friends or inner circle to give them proper feedback on their music. The best feedback an artist can receive comes from someone that is completely removed from the situation and will have a true unbiased opinion. Don’t choose your single based off of what your friends tell you! Get people that do not know you at all to help you choose which record to push as a single. Another piece of advice would be to stretch your marketing dollars out over an extended period of time. It is important to be consistent with marketing because with any product, a person must hear or see you more than a few times to actually become interested.
Question: What are some of the changes you’ve seen, and what are some of the changes that you foresee in the music business?
There have been so many drastic changes over the years, but the largest changes I would say that have impacted the industry overall would be in the increased popularity of social media, streaming playlists, and Youtube as a music platform.
Question: Have you set some goals to achieve?
Answer : Ultimately we would like to create a platform where artists can avoid all of the music promotion scams out there completely. We would like to incorporate a service that teaches artists how they can do certain things on their own without hiring some person behind a computer in New York or LA. I also want our platform to provide courses that truly show artists how major campaigns are actually done. Everyone seems to think that there is this crazy secret to the music industry, when really artists can do almost everything that record labels can if they have the capital required, great records, a dedicated team, and an undeniable work ethic. This industry is not for the weakhearted.
Question: Anything else you want to share with our readers?
Answer : Please get in touch with us via the contact section of our website at www.organicmusicmarketing.com/contact if you have any questions at all, or would like to submit your music to receive feedback / inquire about setting up a music marketing campaign for your next release.
Thanks, TopMegaNews for having me!